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Sara Lee Incredibly Crunchy Voted #1 by Thousands

Sara Lee’s Incredibly Crunchy Cheesecake Range wins Australia Product of the Year Frozen (Sweet) 2017.

Sara Lee’s Incredibly Crunchy Cheesecakes, featuring a unique crunchy biscuit base, have been proven to be simply irresistible to thousands of Australian consumers. Last night, at the 2017 Product of the Year Awards Night, Sara Lee accepted the win for the Frozen (Sweet) category.

The survey of 14,205 people by Nielsen asked household shoppers to choose their favourite products across 45 categories, based on quality and innovation.

Sara Lee Australia Marketing Manager, Karen Ramsay, was thrilled with the win, saying consumers immediately fell in love with the premium cheesecake range.

“At Sara Lee, we believe that dessert is the best part of the meal, and we wanted to offer consumers something a bit more premium specifically for casual entertaining and special occasions. We are overjoyed to be recognised nationally, knowing that the range is fast becoming a favourite for consumers,” Ramsay said.

Supported by “The Lookalikes” 2016 media campaign across TV, digital and print, Sara Lee launched the range’s latest flavour, Chocolate & Orange Crunchy Cheesecake. This is the fourth in the enticing line-up of flavours, including Salted Caramel, Mango & Coconut and Zesty Lemon.

“As more Australians are venturing further with new flavours, we are excited to be able to innovate upon our classic cheesecakes, providing on trend flavours that still have broad appeal” Ramsay said.

Sara Lee prides itself on offering quality products made with real ingredients. “As Australia’s Number 1 Frozen Dessert brand (MAT IRI scan data to 29/01/2017), this award is the icing on the cake for us. We’re very proud of it.”

Now in its eighth year, and as one of the world’s largest consumer-voted awards for product innovation, Product of the Year is Australia’s largest independent consumer survey of new products.

Sara Lee’s Incredibly Crunchy Cheesecake range is available in the freezer aisle of Coles, Woolworths and Independent stores nationally. RRP $6.99 each (Serves 6).